Gristmill Bakery & Deli
Screen shots
Two-column home page
The news column announces holidays and hi-lites recent work
Details on wedding cakes
Details on custom cake decorating
Details on catering
Photos
More photos
Photo click-thrus with the lightbox
About the family for comic relief
Challenges / Solutions
The original objective of the site was to solve the repetitive phone inquiry issue. The Gristmill crew strives to provide quality customer service, but time is of the essence in a fast-paced food production environment. There is literally no time to explain detailed wedding cake options over the phone when 5 people are at the counter waiting for their next espresso.
The Gristmill team needed a place to send their phone customers to take care of general questions about wedding cakes and catering. The richness of content and the amazing photographic evidence of their work ensures the customers will call back with specifc details and likely an order. With the increased availability of the internet and good content optimized for search engines the Gristmill web site now attracts customers before they even phone in.
Credits:
- All content, design and development by Taliesin Smith
- See it for yourself at gristmill.biz